A concentration in Public Communication and Advocacy (Persuasion, Advocacy, and Civic Engagement) concentration is designed for those interested in using public messages to create social and political change.

Why should I choose this concentration?

Courses in this concentration will teach you diverse and valuable skills. Through a personalized curriculum that combines theory and practice, you will be prepared to:

  • Build and maintain diverse, inclusive, and supportive relationships.
  • Analyze personal communication within close relationships for healthy outcomes.
  • Identify ethical communication practices within relationships.
  • Evaluate self and others' nonverbal communication for healthier relationships.
  • Provide and respond to constructive feedback.
  • Manage intra-group and interpersonal conflict.

These communication skills will help you to manage relationships across a variety of contexts. Whether you are supporting a family member in a time of need, navigating a new romantic relationship, working with neighbors on community projects, managing conflict in the workplace, or building client relationships on the job, effective communication is essential for relational success, professional growth, and ultimately, your personal well-being.

With expertise in relationship management and well-being, you will find professional opportunities in careers and industries such as management, healthcare, education, customer service, corporate recruiting, hospitality, or other professions that emphasizes effective human relationship skills.

Expand FAQ List

  • What courses can I choose from to complete the concentration?

    To complete the concentration, you can choose 15 hours from the following electives:

    • Communication Theory
    • Rhetoric, Race, and Memory
    • Speechwriting
    • Communication and Conflict Management
    • Argumentation and Debate
    • Public Advocacy and Civic Engagement
    • Media Criticism
    • American Speeches
    • Rhetoric of Protest Movements
    • Organizational Rhetoric
    • Persuasion
    • Advanced Public Speaking
    • Political Communication
    • Environmental Communication and Sustainability
    • Leadership and Communication
    • Communication Internship
Expand FAQ List

  • What can I do with a Public Communication & Advocacy Degree?

    • Political Campaign Manager/Consultant
    • Lawyer
    • Influencer Communication
    • Civic Engagement, Advocacy, Public Service
    • Government & Public Affairs Communication
    • Political Campaign Communication
    • Public Information Officer
    • Marketing Communications
    • Investor, Analyst, Fundraising Communication
    • Reputation Management
    • Crisis Communication
    • Training & Development Facilitation